We've been so busy here at Themer HQ that we almost forgot that it's been a year since we launched Themer. Since we launched, we've been featured in the New York Times, TechCrunch, Lifehacker, WIRED, XDA-Developers, cnet, and many others. The app has been downloaded nearly 3 million times, and our count of premium themes (all of which are still free!) has crossed the 500 threshold. And it seems that we've kicked off a trend because since we launched, no less than 10 new launchers have come to market, none of which have the flexibility, quality, or theme selection of Themer.
In addition to improved language support for Spanish and Mandarin-speaking users, Themer Beta v1.38 adds an exciting feature that users have been asking for since we first released the app: icon pack support.
After our post yesterday regarding Themer being removed from the Play store, we were humbled and encouraged by the outpouring of user support and media coverage. We're excited to report that as of late last night, we're back on Play. We honestly don't know what finally made the difference here, but the timing suggests that all of our fans played a big part. We truly appreciate all of your support.
After hitting 1 million downloads in less than four months a few weeks ago, Themer was suspended from the Play store on the night of February 2nd due to a copyright concern regarding our "Seven" theme (which is just one of over 200 themes available in Themer). Apple Inc. claimed that several icons used in Seven infringed their copyrights. We immediately removed this theme and thought that, at worst, Themer would be back on Play in a few days. But now a week later, we're facing the possibility that a few days might turn into a few weeks. We've spoken to legal representatives from Apple (who have been very nice, reasonable, and helpful), and they have no remaining concerns. But apparently, Google has a process for these things, and there's nothing we can do to accelerate that process. Unfortunately, we still have not heard from anyone at Google.
To the end-user Themer feels incredibly simple, yet the technology behind the app is quite complex. To go from theme concept to theme delivery, several discrete pieces of software work together, creating a product that just works... but is also constantly improving and evolving. We're still in beta after all.
Behind the scenes, there are over a dozen designers that painstakingly create amazing homescreens for Themer that you see in the app. Some revel in the abstract and some utilize real-life imagery. Some believe in a functionality-packed experience while others think minimal is best. But what all of our designers have in common is their desire to create beautiful homescreen creations and share them with the world via Themer.
Version 1.24 is our second update of the week and includes two big upgrades along with several smaller bug fixes. First, we've now integrated the pro version of Zooper Widget into Themer. For those who don't know, Zooper is the most powerful widget creation tool on the Play store today.
If you've upgraded Themer Beta to version 1.22, you'll notice some exciting changes. The most obvious is a complete redesign of the app drawer. White and sleek, it's translucent so you can just make out your theme peeking through. Three default tabs--"Categories", "Apps", and "Favorites"--add organization and flexibility.
This post is a bit more technical than others we've posted here to our blog. Some advanced users have noted sometimes Themer utilizes 100MB of RAM or more. We wanted to explain why that appears to be the case and how Themer utilizes the memory on your phone.